Brand personality inference and recommendation system

• Main Authors: Akkiraju, Rama Kalyani T, Gou, Liang, Sinha, Vibha S, Xu, Anbang, Liu, Haibin, Mahmud, Jalal U
• Format: Patent
• Language: English
• Published: 26.04.2022
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

Mechanisms are provided to implement a brand personality inference engine. The mechanisms receive crowdsource information and extract features associated with a brand from the crowdsource information. The crowdsource information comprises natural language content submitted by a plurality of providers to a crowdsource information source. The mechanisms analyze features associated with the brand in accordance with a brand personality model configured to predict a brand personality for the brand based on the features associated with the brand. The mechanisms generate an inferred brand personality data structure, representing a perceived brand personality of providers providing the crowdsource information, and output an output indicating aspects of the perceived brand personality based on the inferred brand personality data structure.