Brand personality inference and recommendation system

Mechanisms are provided to implement a brand personality inference engine. The mechanisms receive crowdsource information and extract features associated with a brand from the crowdsource information. The crowdsource information comprises natural language content submitted by a plurality of provider...

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Bibliographic Details
Main Authors Akkiraju, Rama Kalyani T, Gou, Liang, Sinha, Vibha S, Xu, Anbang, Liu, Haibin, Mahmud, Jalal U
Format Patent
LanguageEnglish
Published 26.04.2022
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:Mechanisms are provided to implement a brand personality inference engine. The mechanisms receive crowdsource information and extract features associated with a brand from the crowdsource information. The crowdsource information comprises natural language content submitted by a plurality of providers to a crowdsource information source. The mechanisms analyze features associated with the brand in accordance with a brand personality model configured to predict a brand personality for the brand based on the features associated with the brand. The mechanisms generate an inferred brand personality data structure, representing a perceived brand personality of providers providing the crowdsource information, and output an output indicating aspects of the perceived brand personality based on the inferred brand personality data structure.
Bibliography:Application Number: US201514839082