Establishing search results and deeplinks using trails

Search and browse trails are temporally-ordered sequences of web pages visited by a user during post-search query navigation beginning with a page associated with one of the search results. The trails can provide useful information for a number of search-related purposes. For example, these trails c...

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Bibliographic Details
Main Authors Bailey, Peter, Dandekar, Nikhil, White, Ryen W, Singla, Adish, Huang, Jeff
Format Patent
LanguageEnglish
Published 25.05.2021
Subjects
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Summary:Search and browse trails are temporally-ordered sequences of web pages visited by a user during post-search query navigation beginning with a page associated with one of the search results. The trails can provide useful information for a number of search-related purposes. For example, these trails can be used to leverage the post-query behavior of other users to help the current user search more effectively and allow them to make more informed search interaction decisions. The trails can also be used to establish search results and refine search result rankings, select and evaluate deeplinks, and recommend multi-step trails as an alternative to or enhancement for existing search result presentation techniques.
Bibliography:Application Number: US201916406344