Preventing collection of sensitive information by advertisers using targeting criteria

A social networking system determines whether targeting criteria for an advertisement includes one or more sensitive criteria. The advertisement's targeting criteria is compared to one or more keywords or parameters associated with sensitive topics, such as sexual orientation, religious affilia...

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Bibliographic Details
Main Authors Vora, Ami, Rabkin, Mark
Format Patent
LanguageEnglish
Published 30.06.2020
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:A social networking system determines whether targeting criteria for an advertisement includes one or more sensitive criteria. The advertisement's targeting criteria is compared to one or more keywords or parameters associated with sensitive topics, such as sexual orientation, religious affiliation, political affiliation, or health status. If the targeting criteria matches one or more keywords or parameters associated with a sensitive topic, the social networking system determines that the targeting criteria includes sensitive criteria and prevents recordation of information regarding a viewing user's exposure to the advertisement.
Bibliography:Application Number: US201213693240