Predicting email responses

One embodiment is a method that predicts a probability of users responding to a second email campaign based on data gathered from a first email campaign. Data from the first email campaign is applied to different models to identify attributes that are predictive of users who responded to the first e...

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Bibliographic Details
Main Authors Jamal, Zainab, Tang, Hsiu-Khuem, Zhang, Xin, Venkatraman, Krishna
Format Patent
LanguageEnglish
Published 07.01.2020
Subjects
CALCULATING
COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:One embodiment is a method that predicts a probability of users responding to a second email campaign based on data gathered from a first email campaign. Data from the first email campaign is applied to different models to identify attributes that are predictive of users who responded to the first email campaign. These attributes are used to predict a probability of users responding to the second email campaign.
Bibliography:Application Number: US20090548429