Advertiser backed compensation for end users

• Main Authors: UTTER, BRIAN JAMES, SACHETI, ARUN K, BIGGS, JODY D, BURDICK, BRIAN, DANI, NISHANT V, KERN, RANDALL F, JAIN, KAMAL, GAVRILIU, MARCEL, KIKER, DAVID LAWRENCE, VEKSLER, POLINA, FLAKE, GARY W
• Format: Patent
• Language: Chinese; English
• Published: 16.02.2009
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The claimed subject invention presents systems and methods to compensate directly a user of a service platform through advertising spending in exchange for knowledge of the user intent. Advertising spending contributions are allocated to a compensation account that can be accessed by an advertising platform, affiliated with the service platform or not, to compensate users and to update compensation records and transactions with the advertiser. Compensation fraud is actively and reactively mitigated. Compensation of the user is conducted securely and includes compensation points, direct payments and instant rebates, which can be used in transactions with online and offline service platforms. The intent-compensation proposition funded through advertising spending creates a price incentive that differentiates both service platform and advertiser from their competitors, and creates value for user and advertiser.