Metaverse advertising effectiveness measurement system

• Main Author: RYU, JONG HYUN
• Format: Patent
• Language: English; Korean
• Published: 29.08.2023
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; IMAGE DATA PROCESSING OR GENERATION, IN GENERAL; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The present invention filters viewing sections in which advertisements in the metaverse, which implements reality as a virtual space, are difficult for the audience to recognize the contents of the advertisements due to deformation such as reduction, enlargement, distortion, etc., according to conditions such as audience terminal specifications and operation to set a valid viewing section. The present invention sets a reference value which becomes the valid viewing section and compares change values of advertisements according to the conditions to derive the change values, to facilitate the setting of an effective viewing section, and measures advertisement effectiveness and calculates advertisements costs based on data such as avatars and audiences in the effective viewing section. 현실을 가상공간으로 구현하는 메타버스에서의 광고가 오디언스 단말기 사양 및 조작 등 조건에 의해, 축소 및 확대, 왜곡 등 변형 등으로 인해 오디언스가 광고의 내용 및 인식 등이 어려운 시청구간을 필터링하여, 유효한 시청구간을 설정한다. 유효한 시청구간이 되는 기준값을 정하고 상기 조건에 의한 광고의 달라짐 값을 비교하여 변화값을 도출하여 상기 유효한 시청구간의 설정을 용이하게 하며, 상기 유효한 시청구간에서의 아바타, 오디언스 등의 데이터를 기반으로 광고효과 측정 및 광고비를 산정한다.