How to provide advertising services in conjunction with the media

Provided is a method for providing an advertising service interlinked to news media, which comprises the steps of: receiving information content to be uploaded from a press server; receiving advertising content from an advertiser's server; parsing the received information content and advertisin...

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Bibliographic Details
Main Author SANG MIN LEE
Format Patent
LanguageEnglish
Korean
Published 20.09.2022
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
TELEPHONIC COMMUNICATION
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Summary:Provided is a method for providing an advertising service interlinked to news media, which comprises the steps of: receiving information content to be uploaded from a press server; receiving advertising content from an advertiser's server; parsing the received information content and advertising content to extract an information keyword from the information content and an advertising keyword from the advertising content; mapping the information content and the advertising content and storing a mapped result when the matching rate between the extracted information keyword and the keyword of the advertising content exceeds a predetermined matching rate; monitoring a search screen for the information content on a user terminal in real time; and overlaying the advertising content that has been mapped to the information content within a range or at a timepoint of the ending of the information content as a result of the real-time monitoring such that the advertising content is fixed on a screen of the user terminal. Accordingly, the advertising proper for a user can be provided at an appropriate time and an intuitive user interface can be provided. 언론매체와 연계하는 광고서비스 제공 방법이 제공되며, 언론사 서버로부터 업로드될 정보 콘텐츠를 수신하는 단계, 광고사 서버로부터 광고 콘텐츠를 수신하는 단계, 수신된 정보 콘텐츠 및 광고 콘텐츠를 파싱하고, 정보 콘텐츠 의 정보 키워드 및 광고 콘텐츠의 광고 키워드를 추출하는 단계, 추출된 정보 키워드 및 광고 콘텐츠의 키워드의 매칭률이 기 설정된 매칭률을 초과하는 경우, 정보 콘텐츠 및 광고 콘텐츠를 매핑하여 저장하는 단계, 사용자 단 말의 정보 콘텐츠에 대한 검색 화면을 실시간으로 모니터링하는 단계, 및 실시간 모니터링 결과 정보 콘텐츠가 종료되는 구간 또는 시점에 정보 콘텐츠와 매핑된 광고 콘텐츠를 사용자 단말의 화면에 고정되도록 오버레이하는 단계를 포함한다.
Bibliography:Application Number: KR20210031844