News article generation system and method including indirect advertising

• Main Authors: BAE KYUNG MAN, LIM SOO JONG, HEO JEONG, JANG MYUNG GIL, RYU JI HEE, BAE YONG JIN, LIM JOON HO, KIM MIN HO, KIM HYUN, KIM HYUN KI
• Format: Patent
• Language: English; Korean
• Published: 16.07.2021
• Subjects: CALCULATING; COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

본 발명은 간접광고를 포함한 뉴스 기사 생성 시스템에 관한 것으로, 광고 항목과 광고 항목에 매칭되는 텍스트로 이루어진 간접광고를 포함하고 있는 광고 데이터베이스; 웹 페이지에 노출시키고자 하는 텍스트 형태의 원본 뉴스 기사가 입력되면, 원본 뉴스 기사와 매칭되는 간접광고 후보를 데이터베이스로부터 탐색하여 광고 후보 목록을 선택하는 광고 탐색부; 선택된 광고가 삽입되기 위한 원본 뉴스 기사의 단락을 판단하는 광고 위치 판단부; 및 선택된 광고를 원본 뉴스 기사의 단락 사이에 삽입하여 광고가 포함된 뉴스 기사를 생성하고, 생성된 뉴스를 노출시키는 광고 문구 생성부를 포함한다. Provided is a system for creating a news article containing an indirect advertisement, the system including an advertisement database including an advertisement item and an indirect advertisement composed of text matching the advertisement item, an advertisement search unit configured to, when a text-type original news article to be exposed to a webpage is input, search the database for an indirect advertisement candidate matching the original news article and select an advertisement candidate list, an advertisement position determination unit configured to determine a paragraph of the original news article into which a selected advertisement is to be inserted, and an advertisement phrase creation unit configured to create a news article containing an advertisement by inserting the selected advertisement into the paragraph of the original news article and expose the created news article.