Business attractive evaluation method to support decision making for overseas construction engineering project

• Main Authors: WON JIN WOO, KOO BON SANG, YU YOUNG SU, HAN SEUNG HEON, LEE JEONG HUN, LEE CHANG JUN
• Format: Patent
• Language: English; Korean
• Published: 28.06.2021
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The present invention relates to a method for evaluating business attractiveness to support decision-making in an overseas construction engineering project, comprising the steps of: evaluating the environment of the ordering country, which evaluates the environment of the ordering country in consideration of the marketability of the ordering country, risks of the ordering country, and profitability of the ordering country; judging bidding competitiveness to judge bidding competitiveness through bidding environment and project environment analysis; evaluating the execution capacity, which evaluates the execution capacity of the ordered project in consideration of the enterprise capacity and the project-specific enterprise capacity; selecting a weight, which selects a weight through a paired comparison for the relative importance of evaluation factors and evaluating the business attractiveness of evaluating the business attractiveness using the information derived from the step of evaluating the environment of the ordering country, judging bidding competitiveness, evaluating the execution capacity, and selecting a weight. An object of the present invention is to provide information to support strategic decision-making regarding whether to participate in bidding for overseas construction engineering projects by evaluating the project to participate in the bidding from three perspectives, the environment of the ordering country, the competitiveness of the bidding, and the performance capacity, and providing quantitative evaluation results. 본 발명은 발주국 시장성, 발주국 리스크 및 발주국 수익성과를 고려하여 발주국의 환경을 평가하는 발주국 환경 평가 단계, 입찰 환경과 프로젝트 환경 분석을 통해 입찰경쟁력을 판단하는 입찰경쟁력 판단 단계, 기업역량 및 프로젝트 특화 기업 역량을 고려하여 발주 프로젝트의 수행 역량을 평가하는 수행 역량 평가 단계, 평가요인들의 상대적 중요도를 쌍대비교 방식을 통해 가중치를 선정하는 가중치 선정 단계 및 상기 발주국 환경 평가 단계, 상기 입찰경쟁력 판단 단계, 상기 수행 역량 평가 단계 및 상기 가중치 선정 단계에서 도출된 정보를 이용하여 사업 매력도를 평가하는 사업 매력도 평가 단계를 포함하는 해외 건설엔지니어링 프로젝트 진출 의사결정 지원을 위한 사업 매력도 평가 방법을 제공한다.