APPARATUS AND METHOD FOR ANALYZING ADVERTISING EFFECTS

• Main Authors: PARK, YONG MUN, JEONG, YOUNG HO, LEE, HAN KYU, HONG, JIN WOO
• Format: Patent
• Language: English; Korean
• Published: 05.06.2015
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; HANDLING RECORD CARRIERS; PHYSICS; PRESENTATION OF DATA; RECOGNITION OF DATA; RECORD CARRIERS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

A device to analyze an advertising effect according to the present invention comprises: a viewer recognition unit which identifies a viewer by searching registered viewer information corresponding to a facial code by facial direction from a viewer image received, and detects watching behavior information of a viewer, identified based on the identified, registered viewer information and a facial code value by facial direction; and an advertising effect analysis unit which analyzes a degree of immersion of the viewer based on the detected watching behavior information, and generates an advertising effect analysis report based on the analyzed degree of immersion. The present invention can further include an information collection unit which generates a viewer video by filming the viewer, and receives viewer registration information from the viewer. 본 발명에 따른 광고효과 분석 장치는 수신된 시청자 영상으로부터 검출된 얼굴 방향별 얼굴 코드값에 대응하는 등록된 시청자 정보를 검색하여 시청자를 식별하며, 식별된 등록된 시청자 정보 및 얼굴 방향별 얼굴 코드값에 기초하여 식별된 시청자의 시청행태 정보를 검출하는 시청자 인식부 및 검출된 시청행태 정보에 기초하여 시청자의 몰입도를 분석하고, 분석된 몰입도에 기초하여 광고효과 분석 보고서를 생성하는 광고효과 분석부를 포함하며, 시청자를 촬영하여 시청자 영상을 생성하고, 시청자로부터 시청자 등록 정보를 수신하는 정보 수집부를 더 포함할 수 있다.