CONTENT/ADVERTISING PROFILING

A method for providing data indicative of user engagement with content commences by first collecting data measuring user engagement with the content. The data is then aggregated in accordance with user-designated privacy constraints. Thereafter, a content profile is created for the user in accordanc...

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Bibliographic Details
Main Authors FAWAZ NADIA, BHAMIDIPATI SANDILYA
Format Patent
LanguageEnglish
Korean
Published 03.03.2015
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:A method for providing data indicative of user engagement with content commences by first collecting data measuring user engagement with the content. The data is then aggregated in accordance with user-designated privacy constraints. Thereafter, a content profile is created for the user in accordance with the aggregated user engagement data. The content profile is then either provided to a provider of content, or used to sell services based on that content profile to the content provider
Bibliography:Application Number: KR20147032411