METHOD FOR PROVIDING ADVERTISEMENT INFORMATION ACCORDING TO TARGETING OBJECT BASED ON SMART-TV WITH LOGOTIONAL ADVERTISEMENT FUNCTION
The present invention relates to an advertisement information providing method according to object targets based on a smart TV having an emotional advertisement function. The advertisement information providing method, which relates to an implicit advertisement process when displaying broadcast cont...
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| Main Authors | , , , , , |
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| Format | Patent |
| Language | English Korean |
| Published |
20.06.2014
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| Subjects | |
| Online Access | Get full text |
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| Abstract | The present invention relates to an advertisement information providing method according to object targets based on a smart TV having an emotional advertisement function. The advertisement information providing method, which relates to an implicit advertisement process when displaying broadcast content in the streaming way of a broadcast transmission frame unit by separating the implicit advertisement process from an explicit advertisement process, includes: a first step in which a smart TV detects the position of an UI screen which is displayed on an output unit which is targeted by a remote control and starts a cursor formation which is matched with the detected position; and a second step in which the smart TV provides advertisement detail information of an advertisement object which is positioned within a preset area from position information which is generated according to the detection of a current position by the remote control as a pressurization touch signal is received from the remote control. |
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| AbstractList | The present invention relates to an advertisement information providing method according to object targets based on a smart TV having an emotional advertisement function. The advertisement information providing method, which relates to an implicit advertisement process when displaying broadcast content in the streaming way of a broadcast transmission frame unit by separating the implicit advertisement process from an explicit advertisement process, includes: a first step in which a smart TV detects the position of an UI screen which is displayed on an output unit which is targeted by a remote control and starts a cursor formation which is matched with the detected position; and a second step in which the smart TV provides advertisement detail information of an advertisement object which is positioned within a preset area from position information which is generated according to the detection of a current position by the remote control as a pressurization touch signal is received from the remote control. |
| Author | KIM, JIN GYUM PARK, SOO JO KIM, MIN JU SONG, JI SUNG KIM, JUNG IN KIM, CHAN SUNG |
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| RelatedCompanies | KIM, JIN GYUM PARK, SOO JO KIM, MIN JU SONG, JI SUNG KIM, JUNG IN INDUSTRY-UNIVERSITY COOPERATION FOUNDATION HANYANG UNIVERSITY ERICA CAMPUS KIM, CHAN SUNG |
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| Snippet | The present invention relates to an advertisement information providing method according to object targets based on a smart TV having an emotional... |
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| SubjectTerms | CALCULATING COMPUTING COUNTING ELECTRIC COMMUNICATION TECHNIQUE ELECTRIC DIGITAL DATA PROCESSING ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION |
| Title | METHOD FOR PROVIDING ADVERTISEMENT INFORMATION ACCORDING TO TARGETING OBJECT BASED ON SMART-TV WITH LOGOTIONAL ADVERTISEMENT FUNCTION |
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