METHOD FOR PROVIDING ADVERTISEMENT INFORMATION ACCORDING TO TARGETING OBJECT BASED ON SMART-TV WITH LOGOTIONAL ADVERTISEMENT FUNCTION

• Main Authors: KIM, CHAN SUNG, KIM, JUNG IN, KIM, MIN JU, PARK, SOO JO, KIM, JIN GYUM, SONG, JI SUNG
• Format: Patent
• Language: English; Korean
• Published: 20.06.2014
• Subjects: CALCULATING; COMPUTING; COUNTING; ELECTRIC COMMUNICATION TECHNIQUE; ELECTRIC DIGITAL DATA PROCESSING; ELECTRICITY; PHYSICS; PICTORIAL COMMUNICATION, e.g. TELEVISION

The present invention relates to an advertisement information providing method according to object targets based on a smart TV having an emotional advertisement function. The advertisement information providing method, which relates to an implicit advertisement process when displaying broadcast content in the streaming way of a broadcast transmission frame unit by separating the implicit advertisement process from an explicit advertisement process, includes: a first step in which a smart TV detects the position of an UI screen which is displayed on an output unit which is targeted by a remote control and starts a cursor formation which is matched with the detected position; and a second step in which the smart TV provides advertisement detail information of an advertisement object which is positioned within a preset area from position information which is generated according to the detection of a current position by the remote control as a pressurization touch signal is received from the remote control.