SYSTEM AND METHOD SUPPORTING MARKETING FOR INDIVIDUAL BUSINESS

• Main Author: KIM, DONG KYUNG
• Format: Patent
• Language: English; Korean
• Published: 02.10.2013
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC COMMUNICATION TECHNIQUE; ELECTRIC DIGITAL DATA PROCESSING; ELECTRICITY; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR; TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION

PURPOSE: A marketing support system for personal business owners and a method thereof are provided to maximize an advertising effect and to increase Low-Cost-Fund (LCF) by inducing a personal business owner to join a financial product. CONSTITUTION: One or more channel servers post a banner advertisement of a personal business owner through a bank channel. An advertisement registering unit registers the banner advertisement in the channel servers. [Reference numerals] (AA) Financial instrument purchase unit; (BB) Marketing information analyzing unit; (CC) Service control unit; (DD) Banner advertisement manufacturing unit; (EE) Advertisement registering unit; (FF) Channel server; (S101) Perform the process of the purchase of a personal business operator for a financial instrument; (S103) Transmit information about purchasing a financial instrument; (S105) Select a marketing grade; (S107,S109,S115) Transmit the marketing grade; (S111) Manufacture a banner advertisement; (S113) Register the banner advertisement; (S117) Set a channel where an advertisement is posted, the number of posted advertisements, and the effective period of the posted advertisements depending on a marketing grade; (S119) Require for posing a banner advertisement; (S121) Post the banner advertisement