BID OPTIMIZATION IN SEARCH ENGINE MARKETING

Methods and apparatus are described for optimally allocating an online advertising budget for a search engine marketing (SEM) campaign among a fixed set of keywords.

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Bibliographic Details
Main Authors PAREKH RAJESH GIRISH, TOMKINS ANDREW, BERKHIN PAVEL, GAFFNEY SCOTT, FAYYAD USAMA M, OJJEH BASSEL
Format Patent
LanguageEnglish
Korean
Published 22.12.2011
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:Methods and apparatus are described for optimally allocating an online advertising budget for a search engine marketing (SEM) campaign among a fixed set of keywords.
Bibliography:Application Number: KR20117028735