METHOD AND SYSTEM TO SELECTIVELY SECURE THE DISPLAY OF ADVERTISEMENTS ON WEB BROWSERS

• Main Authors: PICON JOAQUIN, MARMIGERE GERARD, LOUPIA DAVID, BAUCHOT FREDERIC
• Format: Patent
• Language: English; Korean
• Published: 28.01.2011
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC COMMUNICATION TECHNIQUE; ELECTRIC DIGITAL DATA PROCESSING; ELECTRICITY; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR; TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION

A method and system to selectively secure the display of advertisements on web browsers. A method in accordance with an embodiment includes: defining a particular displayed area of the interpreted markup file; obtaining the DOM tree of the interpreted markup file, the DOM tree comprising parent and child nodes, each node being associated with displayable elements; identifying in the DOM tree a set of child nodes whose displayable elements comprise the particular displayed area; identifying in the DOM tree a first parent node comprising the set of child nodes; converting displayable elements associated with the identified first parent node to an image; generating a second parent node comprising the image; and modifying the DOM tree into a modified DOM tree by deleting the identified set of child nodes and by replacing the identified first parent node by the second parent node.