METHOD FOR PROVIDING CUSTOMISED COMMERCIAL ANNOUNCEMENT

The method involves determining a broadcasting criterion, and carrying out an advertisement preselection from a group of personalized advertisements responding to the broadcasting criterion. Advertisement selection is carried out among the advertisement preselection, where the advertisement selectio...

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Bibliographic Details
Main Authors BETGE BREZETZ STEPHANE, KAMGA GUY BERTRAND, PIEKAREC SOPHIE, DUPONT MARIE PASCALE
Format Patent
LanguageEnglish
Korean
Published 20.09.2010
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:The method involves determining a broadcasting criterion, and carrying out an advertisement preselection from a group of personalized advertisements responding to the broadcasting criterion. Advertisement selection is carried out among the advertisement preselection, where the advertisement selection presents intrinsic correlation found on a predetermined correlation criterion. The selected advertisement is concatenated for forming eligible advertising sequences, and one sequence among the eligible advertising sequences is elected. The elected sequence is broadcasted. Independent claims are also included for the following: (1) a system for broadcasting a personalized advertisement (2) a computer program comprising instructions for implementing a method for broadcasting a personalized advertisement (3) a media server comprising a processing unit.
Bibliography:Application Number: KR20107017483