SYSTEM AND METHOD FOR PROVIDING PERSONALIZED ADVERTISEMENT SERVICE

PURPOSE: A system and a method for providing a customized advertisement service based on a rule, and a method for servicing customized advertisement contents are provided to select advertisements to which each user can prefer, thereby providing a differentiated advertisement service according to eac...

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Bibliographic Details
Main Authors SHIN, SA IM, LEE, SEOK PIL, LIM, TAE BUM, LEE, JONG SUL
Format Patent
LanguageEnglish
Korean
Published 06.07.2010
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:PURPOSE: A system and a method for providing a customized advertisement service based on a rule, and a method for servicing customized advertisement contents are provided to select advertisements to which each user can prefer, thereby providing a differentiated advertisement service according to each user. CONSTITUTION: A metadata generator(110) generates rule metadata including a broadcast schedule of advertisement contents according to each user using personal information of a user and feature information of advertisement contents. A provider(120) provides the rule metadata and the advertisement contents corresponding to the rule metadata based on intrinsic information of the users. A storage unit(130) stores the rule metadata generated by each user.
Bibliography:Application Number: KR20080134840