METHOD FOR PREDICTING THE AMOUNT OF SELLING USING SENSORY EVALUATION AND SYSTEM THEREFOR

• Main Authors: IMM, BUE YOUNG, KOO, TAE YOUNG, YUN, HYE KYOUNG, YEO, IK HYUN
• Format: Patent
• Language: English
• Published: 25.07.2007
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

A method and a system for predicting sales based on sensory evaluation are provided to predict a market share from a sensory evaluation result of a new product by extracting a relation between sensory quality competitive power and the market share from the sensory evaluation result and the market share information. An input part(130) receives the sensory evaluation result, the market share/sales information, and purchase decision factor information of each product. A weight calculator(140) calculates sensory evaluation quality weight and non-sensory quality weight of each product from the purchase decision factor information. A sensory quality competitive power calculator(150) calculates the sensory quality competitive power from the sensory evaluation result stored in a sensory evaluation database(100). A market share predictor(160) calculates the relation between the sensory quality competitive power and the market share from the information calculated in each part, and predicts the market share/sales from the sensory evaluation results by using the relation.