QUANTITATIVE ANALYSIS METHOD FOR DATA-BASED CONTENT BY ANALYZING QUALITATIVE CONTENT AND THE SYSTEM THERE OF

• Main Author: KIM, DONG KOOK
• Format: Patent
• Language: English; Korean
• Published: 07.02.2023
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; IMAGE DATA PROCESSING OR GENERATION, IN GENERAL; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The present invention relates to an analysis system for analyzing qualitative content and quantifying data-based content. The analysis system comprises: an input unit which receives the age and gender of consumers and a predicted number of viewers and predicted content rankings for a plurality of pieces of content being currently screened or scheduled to be released, from a predetermined period of time to a screening date or a release date of the plurality of pieces of content, based on the screening date or the release date; a content prediction analysis unit which determines target consumers among consumers having entered the predicted number of viewers and the predicted content rankings, and generates a predicted graph for the predicted number of viewers and the predicted content rankings according to the age and gender of the target consumers; and a box office determination unit which calculates the match rate between external data including the actual number of viewers and actual content rankings on the screening date or the release date and the predicted content rankings or the predicted number of viewers, compares the match rate with a pre-stored standard match rate, and distributes reward points to target consumers. Therefore, the analysis system can accurately calculate the target consumers for image-based content. 본 발명인 정성적 콘텐츠를 분석하여 데이터 기반의 콘텐츠로 정량화 하는 분석시스템은, 소비자의 연령, 성별 및 상영 중 또는 개봉 예정인 복수의 콘텐츠에 대한 예측관객수와 예측콘텐츠순위를 복수의 콘텐츠의 상영일 또는 개봉일을 기준으로 소정의 기간 전부터 상영일 또는 개봉일까지 입력받는 입력부, 예측관객수와 예측콘텐츠순위를 입력한 소비자 중 타겟소비자를 결정하고, 타겟소비자의 연령 및 성별에 따라서 예측관객수 및 예측콘텐츠순위에 대한 예측그래프를 생성하는 콘텐츠예측분석부 및 상영일 또는 개봉일에서 실제관객수 및 실제콘텐츠순위를 포함하는 외부데이터와 예측콘텐츠순위 또는 예측관객수의 일치율을 산출하고, 일치율을 미리 저장된 기준일치율과 비교하여 타겟소비자에게 보상포인트를 분배하는 박스오피스판단부를 포함한다.