METHOD FOR PROVIDING TARGETED ADVERTISING AND INFORMATION BASED ON GLOBAL POSITIONING SYSTEM COLLECTED BIGDATA

• Main Author: SONG, JUNG SIK
• Format: Patent
• Language: English; Korean
• Published: 19.01.2023
• Subjects: ANALOGOUS ARRANGEMENTS USING OTHER WAVES; CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; ELECTRIC COMMUNICATION TECHNIQUE; ELECTRICITY; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION ORRERADIATION OF RADIO WAVES; MEASURING; PHYSICS; RADIO DIRECTION-FINDING; RADIO NAVIGATION; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR; TESTING; WIRELESS COMMUNICATIONS NETWORKS

A method of providing targeted advertising and information using GPS location-based collected big data is provided. The method includes the steps of: collecting the movement route of a user terminal and identifying the movement line; estimating user information including the occupation and propensity of a user using the movement line of the user terminal; and extracting advertising content that matches the user information and transmits it to the user terminal. Thus, it is possible to update the propensity of the user. GPS 위치기반 수집된 빅데이터를 이용한 타겟광고 및 정보 제공 방법이 제공되며, 사용자 단말의 이동경로를 수집하고 동선을 파악하는 단계, 사용자 단말의 동선을 이용하여 사용자의 직업 및 성향을 포함하는 사용자 정보를 추정하는 단계 및 사용자 정보에 매칭되는 광고 콘텐츠를 추출한 후 사용자 단말로 전송하는 단계를 포함한다.