INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND INFORMATION PROCESSING PROGRAM

• Main Authors: TSUTSUMI RYOSUKE, MORI HIDEAKI, YAMASHITA NAOTO, JITSUHARA KOSUKE, HWANG JAEWOOK
• Format: Patent
• Language: English; Japanese
• Published: 03.10.2022
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

To properly adjust a target CPA (cost per acquisition).SOLUTION: An information processing apparatus includes an acquisition unit and a calculation unit. The acquisition unit acquires a target CPA based on a designation from an advertiser and past distribution records of advertisement content of the advertiser. The calculation unit calculates an adjustment factor for adjusting a target CPA on the basis of the target CPA and the past distribution records of the advertisement content acquired by the acquisition unit.SELECTED DRAWING: Figure 3 【課題】目標コンバージョン単価の適切な調整を可能にすること。【解決手段】本願に係る情報処理装置は、取得部と算出部とを有する。取得部は、広告主による指定に基づく目標コンバージョン単価と、広告主の広告コンテンツの配信実績とを取得する。算出部は、取得部により取得された目標コンバージョン単価と、広告コンテンツの配信実績とに基づいて、目標コンバージョン単価を調整する調整係数を算出する。【選択図】図３