VIDEO REPRODUCTION DEVICE AND VIDEO REPRODUCTION METHOD

• Main Author: UCHINO SATOSHI
• Format: Patent
• Language: English; Japanese
• Published: 02.07.2020
• Subjects: ELECTRIC COMMUNICATION TECHNIQUE; ELECTRICITY; PICTORIAL COMMUNICATION, e.g. TELEVISION

To record an advertisement matching viewer's taste.SOLUTION: A video reproduction device includes a video recording processing section for recording a received broadcast program, a reproduction processing section for reproducing a recorded program, an advertisement replacement section for replacing a first advertisement in the broadcast program, allowed to be replaced, with a prescribed advertisement, and an advertisement storage section for storing a second advertisement based on taste of the viewer analyzed from view history of the viewer. When the first advertisement is included in the broadcast program during reception, the advertisement replacement section replaces with the second advertisement stored in the advertisement storage section, and the video recording processing section forms a recorded program by video recording in a state where the first advertisement in the broadcast program is replaced with the second advertisement.SELECTED DRAWING: Figure 6 【課題】視聴者の嗜好に合った広告を録画すること。【解決手段】実施形態の録画再生装置は、受信された放送番組を録画する録画処理部と、録画番組を再生する再生処理部と、放送番組中の差し替えを許可された第１の広告を所定の広告に差し替える広告差し替え部と、視聴者の視聴履歴から解析された視聴者の嗜好に基づく第２の広告を格納する広告蓄積部と、を備え、広告差し替え部は、受信中の放送番組に第１の広告が含まれる場合には、広告蓄積部に格納された第２の広告に差し替え、録画処理部は、放送番組中の第１の広告が第２の広告に差し替えられた状態で録画して録画番組を生成する。【選択図】図６