INFORMATION PROCESSING APPARATUS AND SERVER

To efficiently collect a user's reaction to a content additionally displayed on a screen.SOLUTION: A user terminal 12 displays, on a touch panel 20, both a main content 82 and an advertisement A84 that are data provided from a server as a response to a request to provide the main content 82. Wh...

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Bibliographic Details
Main Authors TAHARA KEISUKE, NAKAI SHOTA, NAKAMURA TETSUYA, KAMIMURA YUKI, FUKUI KAZUMA
Format Patent
LanguageEnglish
Japanese
Published 14.05.2020
Subjects
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Summary:To efficiently collect a user's reaction to a content additionally displayed on a screen.SOLUTION: A user terminal 12 displays, on a touch panel 20, both a main content 82 and an advertisement A84 that are data provided from a server as a response to a request to provide the main content 82. When a user's swipe operation is input to the advertisement A84 displayed on the touch panel 20, the user terminal 12 detects the direction of the swipe operation and notifies the server 14 of the detected direction.SELECTED DRAWING: Figure 8 【課題】画面に付加的に表示されたコンテンツに対するユーザの反応を効率的に収集する。【解決手段】ユーザ端末１２は、メインコンテンツ８２の提供要求への応答としてサーバから提供されたデータであって、メインコンテンツ８２と広告Ａ８４の両方をタッチパネル２０に表示させる。ユーザ端末１２は、タッチパネル２０に表示された広告Ａ８４に対してユーザのスワイプ操作が入力された場合に、そのスワイプ操作の方向を検出してサーバ１４へ通知する。【選択図】図８
Bibliography:Application Number: JP20200007696