METHOD, DEVICE, AND PROGRAM FOR DISPLAYING ADVERTISEMENTS

• Main Authors: TOMITA MEGUMI, KONISHI YUSUKE
• Format: Patent
• Language: English; Japanese
• Published: 09.01.2020
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC COMMUNICATION TECHNIQUE; ELECTRIC DIGITAL DATA PROCESSING; ELECTRICITY; PHYSICS; PICTORIAL COMMUNICATION, e.g. TELEVISION; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR; TELEPHONIC COMMUNICATION

To provide a method for displaying an advertisement which allows a terminal of a user to appropriately receive and display an advertisement.SOLUTION: The present invention relates to a method for displaying an advertisement sent from a server in a terminal of a user, and the method includes: receiving, from the server, application data for executing an application and first video data as a part of the video data of an advertisement; storing the application data and the first video data into the terminal in relation to each other; activating an application based on the application data in response to the selection of an application by a user; displaying, in the display region of the terminal, a display based on the application data during activation of the application and a first display based on the first video data; receiving, from the server, second video data different from the first video data of the video data in the advertisement on the basis of the reception of the first video data; and displaying a second display based on the second video data in the display region on the basis of the display of the first display in the display region.SELECTED DRAWING: Figure 3 【課題】ユーザの端末が適切に広告を受信し表示する広告表示方法を提供する。【解決手段】 サーバから送信された広告をユーザの端末に表示する広告表示方法であって、アプリを実行するためのアプリデータと、広告の動画データの一部である第１動画データとをサーバから受信し、アプリデータと第１動画データとを関連づけて端末のメモリに記憶し、ユーザによるアプリの選択に応答して、アプリデータに基づくアプリを起動し、アプリの起動中にアプリデータに基づく表示と、第１動画データに基づく第１表示とを端末の表示領域に表示し、第１動画データの受信に基づいて、広告の動画データのうち第１動画データとは異なる第２動画データをサーバから受信し、前記第１表示の前記表示領域への表示に基づいて、第２動画データに基づく第２表示を表示領域に表示する。【選択図】図３