DETERMINATION APPARATUS, DETERMINATION METHOD, AND DETERMINATION PROGRAM

To determine whether a user is browsing a web content with high accuracy.SOLUTION: A determination apparatus includes an acquisition unit and a determination unit. The acquisition unit acquires user information including user attribute relating to an attribute of a user of a terminal device accessin...

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Bibliographic Details
Main Author OYA SHUJI
Format Patent
LanguageEnglish
Japanese
Published 21.02.2019
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:To determine whether a user is browsing a web content with high accuracy.SOLUTION: A determination apparatus includes an acquisition unit and a determination unit. The acquisition unit acquires user information including user attribute relating to an attribute of a user of a terminal device accessing a content. The determination unit determines whether the user has browsed the content or not, on the basis of browsing conditions to be determined on the basis of the user information acquired by the acquisition unit. For example, the determination unit determines that the user has not browsed the content when display time included in the user information acquired by the acquisition unit is smaller than time threshold which is one of the browsing conditions, or when a display ratio included in the user information is smaller than ratio threshold which is one of the browsing conditions. The determination unit determines that the user has browsed the content when the display time included in the user information acquired by the acquisition unit is equal to or larger than the time threshold and when the display ratio included in the user information is equal to or larger than the ratio threshold.SELECTED DRAWING: Figure 4 【課題】ユーザがウェブコンテンツを閲覧しているか否かを高精度に判定すること。【解決手段】本願に係る判定装置は、取得部と、判定部とを有する。取得部は、コンテンツにアクセスした端末装置のユーザの属性に関するユーザ属性を含むユーザ情報を取得する。判定部は、取得部によって取得されたユーザ情報に応じて決定される閲覧条件に基づいて、ユーザがコンテンツを閲覧したか否かを判定する。例えば、判定部は、取得部によって取得されたユーザ情報に含まれる表示時間が閲覧条件である時間閾値より小さい場合であり、または、ユーザ情報に含まれる表示割合が閲覧条件である割合閾値より小さい場合に、ユーザがコンテンツを閲覧しなかったと判定する。一方で、判定部は、取得部によって取得されたユーザ情報に含まれる表示時間が時間閾値以上である場合であり、かつ、ユーザ情報に含まれる表示割合が割合閾値以上である場合に、ユーザがコンテンツを閲覧したと判定する。【選択図】図４
Bibliography:Application Number: JP20170147721