VIEWING MATERIAL EVALUATION METHOD, VIEWING MATERIAL EVALUATION SYSTEM, AND PROGRAM

• Main Authors: YANO AKIRA, MAEDA NAOYA, IBARAKI TAKUYA, NISHIDA TOMOSHI, KASHIOKA HIDENORI, HAGIWARA IPPEI, SUMI SHIYOUKO, NISHIMOTO SHINJI
• Format: Patent
• Language: English; Japanese
• Published: 27.07.2017
• Subjects: CALCULATING; COMPUTING; COUNTING; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS

PROBLEM TO BE SOLVED: To objectively and quantitatively evaluate viewing material.SOLUTION: A viewing material evaluation method includes: a brain activity measurement step S102 in which a brain activity measurement unit measures a brain activity of a subject who views viewing material; a first matrix generation step S103 in which a first matrix generation unit generates a first matrix estimating semantic contents of perception of the subject on the basis of the measurement result obtained from measurement in the brain activity measurement step S102; a second matrix generation step S104 in which a second matrix generation unit generates a second matrix by performing natural language processing with respect to sentence information indicating the purpose of project of the viewing material; and a similarity calculation step S105 in which a similarity calculation unit calculates similarity between the first matrix and the second matrix.SELECTED DRAWING: Figure 6 【課題】客観的、且つ、定量的に視聴素材を評価する。【解決手段】視聴素材評価方法は、脳活動計測部が、視聴素材を視聴した被験者の脳活動を計測する脳活動計測ステップＳ１０２と、第１行列生成部が、脳活動計測ステップＳ１０２によって計測された計測結果に基づいて、被験者の知覚の意味内容を推定した第１行列を生成する第１行列生成ステップＳ１０３と、第２行列生成部が、視聴素材の企画意図を示す文章情報に自然言語処理を行い、第２行列を生成する第２行列生成ステップＳ１０４と、類似度算出部が、第１行列と、第２行列との類似度を算出する類似度算出ステップＳ１０５とを含む。【選択図】図６