SYSTEM AND METHOD FOR UTILIZING EPG DATABASE FOR MODIFYING ADVERTISEMENTS
PROBLEM TO BE SOLVED: To provide a system and method for utilizing data stored in an EPG database for modifying advertisement information.SOLUTION: A service provider and/or an advertiser can transmit a single advertisement to all television stations regardless of their geographic location and other...
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Main Authors | , |
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Format | Patent |
Language | English |
Published |
12.07.2012
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Subjects | |
Online Access | Get full text |
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Summary: | PROBLEM TO BE SOLVED: To provide a system and method for utilizing data stored in an EPG database for modifying advertisement information.SOLUTION: A service provider and/or an advertiser can transmit a single advertisement to all television stations regardless of their geographic location and other user specific information, and do not need to retransmit the advertisement even if there is a change in a program description of a show. When the advertisement is displayed, correct updated information is retrieved from the EPG database and inserted into the advertisement. In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen. |
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Bibliography: | Application Number: JP20120088473 |