SYSTEM AND METHOD FOR UTILIZING EPG DATABASE FOR MODIFYING ADVERTISEMENTS

PROBLEM TO BE SOLVED: To provide a system and method for utilizing data stored in an EPG database for modifying advertisement information.SOLUTION: A service provider and/or an advertiser can transmit a single advertisement to all television stations regardless of their geographic location and other...

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Bibliographic Details
Main Authors WARD THOMAS EDWARD III, NESSON TED
Format Patent
LanguageEnglish
Published 12.07.2012
Subjects
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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Summary:PROBLEM TO BE SOLVED: To provide a system and method for utilizing data stored in an EPG database for modifying advertisement information.SOLUTION: A service provider and/or an advertiser can transmit a single advertisement to all television stations regardless of their geographic location and other user specific information, and do not need to retransmit the advertisement even if there is a change in a program description of a show. When the advertisement is displayed, correct updated information is retrieved from the EPG database and inserted into the advertisement. In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
Bibliography:Application Number: JP20120088473