METHOD FOR PRESENTING TARGETED ADVERTISEMENT TO USER

PROBLEM TO BE SOLVED: To provide a method for presenting an appropriate advertisement for each user.SOLUTION: A method for presenting a targeted advertisement to a user in an electronic program guide (EPG) comprises: monitoring a television program which a user goes along with; collecting informatio...

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Bibliographic Details
Main Authors SUTTON JON, MACRAE DOUGLAS, SCHOAFF P CHRISTOPHER, YUEN HENRY C, DIAS STEVE, WARD THOMAS E, LEUNG ELSIE Y, O'NEIL SEAN, NG ART, HANCOCK KEN, WESTBERG TOM, ALEXANDER RON
Format Patent
LanguageEnglish
Published 14.06.2012
Subjects
ADVERTISING
ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICESUSING STATIC MEANS TO PRESENT VARIABLE INFORMATION
CALCULATING
COMPUTING
COUNTING
CRYPTOGRAPHY
DISPLAY
EDUCATION
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRIC DIGITAL DATA PROCESSING
ELECTRICITY
PHYSICS
PICTORIAL COMMUNICATION, e.g. TELEVISION
SEALS
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Summary:PROBLEM TO BE SOLVED: To provide a method for presenting an appropriate advertisement for each user.SOLUTION: A method for presenting a targeted advertisement to a user in an electronic program guide (EPG) comprises: monitoring a television program which a user goes along with; collecting information about a user's interest corresponding to the television program which the user goes along with; displaying a plurality of television planned information items containing time and channels; and displaying the targeted advertisement simultaneously with the plurality of the television planned information items displayed. In the method, the advertisement is targeted to the user in response to the user's interests.
Bibliography:Application Number: JP20120063415