METHOD FOR PRESENTING TARGETED ADVERTISEMENT TO USER
PROBLEM TO BE SOLVED: To provide a method for presenting an appropriate advertisement for each user.SOLUTION: A method for presenting a targeted advertisement to a user in an electronic program guide (EPG) comprises: monitoring a television program which a user goes along with; collecting informatio...
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Main Authors | , , , , , , , , , , , |
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Format | Patent |
Language | English |
Published |
14.06.2012
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Subjects | |
Online Access | Get full text |
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Summary: | PROBLEM TO BE SOLVED: To provide a method for presenting an appropriate advertisement for each user.SOLUTION: A method for presenting a targeted advertisement to a user in an electronic program guide (EPG) comprises: monitoring a television program which a user goes along with; collecting information about a user's interest corresponding to the television program which the user goes along with; displaying a plurality of television planned information items containing time and channels; and displaying the targeted advertisement simultaneously with the plurality of the television planned information items displayed. In the method, the advertisement is targeted to the user in response to the user's interests. |
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Bibliography: | Application Number: JP20120063415 |