CONTENT DISPLAY CONTROL METHOD, CONTENT DISPLAY CONTROL DEVICE AND CONTENT DISPLAY SYSTEM

• Main Authors: WATANABE KOJI, MAKI HIDEYUKI, YUYAMA SHIGEO, KIDA KIYOKA, SUZUKI YASUHIRO, MASUKO MIKA
• Format: Patent
• Language: English
• Published: 08.03.2012
• Subjects: ADVERTISING; CALCULATING; COMPUTING; COUNTING; CRYPTOGRAPHY; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; DISPLAY; DISPLAYING; EDUCATION; ELECTRIC DIGITAL DATA PROCESSING; LABELS OR NAME-PLATES; PHYSICS; SEALS; SIGNS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

PROBLEM TO BE SOLVED: To change a content display schedule so as to improve a display effect.SOLUTION: A content display control device 1 is connected to a content display device 4 for displaying an advertisement content in a plurality of display areas, and displays the prescribed advertisement content in the content display device 4 according to a content display schedule stored in a content display schedule storage part 32. The content display control device 1 includes: a gazer detection part 21 for detecting a gazer who gazes the advertisement content displayed from an image captured by a camera 41; a gazing degree calculation part 22 which calculates an actual gazing degree of the advertisement content for each prescribed time zone; a display schedule optimization part 25 which optimizes a size or a position of display area of advertisement content for each time zone in the content display schedule according to the actual gazing degree of advertisement content for each prescribed time zone calculated by the gazing degree calculation part 22.