SYSTEM AND METHOD FOR PROVIDING COMMUNITY-BASED ADVERTISING TERM DISAMBIGUATION

• Main Authors: LEE LAWRENCE, GREENE DANIEL H, CHI ED H, STEFIK MARK J
• Format: Patent
• Language: English
• Published: 11.03.2010
• Subjects: ADVERTISING; CALCULATING; COMPUTING; COUNTING; CRYPTOGRAPHY; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; DISPLAY; DISPLAYING; EDUCATION; ELECTRIC DIGITAL DATA PROCESSING; LABELS OR NAME-PLATES; PHYSICS; SEALS; SIGNS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

PROBLEM TO BE SOLVED: To solve a problem of the ambiguity of an advertisement term based on a community. SOLUTION: This advertisement term disambiguation system is executed by a computer to remove the advertisement term based on a community, and is provided with the computer including a description of digital information, and a plurality of social indexes each of which is correlated with the social community, constituted to include a topic related to one, two or more of the descriptions in each of social indexes, and provided with a processor and a memory for storing a code executed by the processor, and the computer is provided with a social index imparting module for selecting the social community indicating the similarity fit most closely to an advertisement content based on the social index, and an advertisement processing module for arranging the advertisement content together with the description related to the topic provided within the social index of the selected social community. COPYRIGHT: (C)2010,JPO&INPIT