METHOD AND SYSTEM FOR AUTOMATICALLY ADJUSTING ADVERTISEMENT BID AMOUNT

• Main Authors: LEE JOONGOO, SONG KIHO
• Format: Patent
• Language: English
• Published: 23.10.2008
• Subjects: ADVERTISING; CALCULATING; COMPUTING; COUNTING; CRYPTOGRAPHY; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; DISPLAY; DISPLAYING; EDUCATION; LABELS OR NAME-PLATES; PHYSICS; SEALS; SIGNS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

PROBLEM TO BE SOLVED: To provide a method and a system for automatically adjusting advertisement bid amounts. SOLUTION: The method for automatically adjusting advertisement bid amounts includes a step for receiving a maximum cost-per-click and a desired advertisement display rank from an advertiser; a step for calculating a maximum ranking index for each advertisement using the maximum cost-per-click; a step for determining an advertisement display rank according to the maximum ranking index for each advertisement and the desired advertisement display rank; a step for comparing a maximum ranking index of a corresponding rank and a maximum ranking index of a subsequent rank, and calculating a ranking index of a corresponding rank; and a step for automatically adjusting an advertisement bid amount based on the calculated ranking index of the corresponding rank. COPYRIGHT: (C)2009,JPO&INPIT