ADVERTISEMENT EFFECT MEASUREMENT SYSTEM

PROBLEM TO BE SOLVED: To provide an advertisement effect measurement system capable of more quantitatively measuring the attention degree of a customer to be the target of merchandise or a service when an advertiser puts up an advertisement. SOLUTION: A computer system is composed of: an advertiser...

Full description

Saved in:
Bibliographic Details
Main Author KINOSHITA TSUYOSHI
Format Patent
LanguageEnglish
Published 11.10.2007
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online AccessGet full text

Cover

More Information
Summary:PROBLEM TO BE SOLVED: To provide an advertisement effect measurement system capable of more quantitatively measuring the attention degree of a customer to be the target of merchandise or a service when an advertiser puts up an advertisement. SOLUTION: A computer system is composed of: an advertiser terminal for receiving an advertisement request from the advertiser; and a measurement server for measuring the effect of the advertisement relating to the advertisement request. The advertisement request from the advertiser is received together with the specification of hierarchized customers through the advertiser terminal, and a place to put up the advertisement relating to the advertisement request is decided on the basis of the advertisement request and information stored beforehand. Then, the information of the customers visiting the decided advertisement put-up place is summed up, and the summed-up customer information is reported to the advertiser who made the advertisement request as the effect of the advertisement relating to the advertisement request. COPYRIGHT: (C)2008,JPO&INPIT
Bibliography:Application Number: JP20060088271