RECOMMENDATION DEVICE AND ADVERTISEMENT DISTRIBUTION METHOD

• Main Authors: KAWAI YOSHIYUKI, SHIOIRI RITSUO
• Format: Patent
• Language: English
• Published: 25.03.2004
• Edition: 7
• Subjects: ADVERTISING; CALCULATING; COMPUTING; COUNTING; CRYPTOGRAPHY; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; DISPLAY; DISPLAYING; EDUCATION; ELECTRIC DIGITAL DATA PROCESSING; LABELS OR NAME-PLATES; PHYSICS; SEALS; SIGNS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

PROBLEM TO BE SOLVED: To provide a recommendation device for enhancing reliability of taste information on a user being an object for recommending the contents. SOLUTION: A history of the contents transmitted to a user terminal and a category set for classifying the contents are associatively stored in a user behavior history database. The taste information on respective users is generated by making a classification-analysis on the basis of a distribution history of these contents, and is stored in a user database. When distributing an advertisement of the contents, the advertisement is distributed according to a hobby and a taste of the user on the basis of the taste information stored in this user database. The distribution history of the contents stored in the user behavior history database is correlatively analyzed or discriminatingly analyzed, and is stored in an analytical result database, and the advertisement of the contents is distributed to the user terminal on the basis of this analysis. COPYRIGHT: (C)2004,JPO