SYSTEM AND METHOD FOR DISPLAYING ADVERTISEMENT

PROBLEM TO BE SOLVED: To provide technology, by which a user can easily recognize a banner advertisement by calculating the priority of each of banner advertisements on the basis of information acquired from a client terminal and changing the display of the banner advertisement on the basis of the c...

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Bibliographic Details
Main Authors TAI MASAHITO, NAGAYAMA TAKAAKI, KAWAMOTO KENTARO, TAKEDA TAKASHI, TANABE TAKAO
Format Patent
LanguageEnglish
Published 22.11.2002
Edition7
Subjects
ADVERTISING
CALCULATING
COMPUTING
COUNTING
CRYPTOGRAPHY
DISPLAY
DISPLAYING
EDUCATION
ELECTRIC DIGITAL DATA PROCESSING
LABELS OR NAME-PLATES
PHYSICS
SEALS
SIGNS
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Summary:PROBLEM TO BE SOLVED: To provide technology, by which a user can easily recognize a banner advertisement by calculating the priority of each of banner advertisements on the basis of information acquired from a client terminal and changing the display of the banner advertisement on the basis of the calculated priority, when displaying the banner advertisement. SOLUTION: In the client terminal, information on the display of a banner advertisement, such as a number of clicks, for example, is recorded and that information is transmitted regularly to a distributing server. In the distributing server, on the basis of the information such as a number of clicks from the client terminal, the priority of each of banner advertisements is calculated and transmitted to the client terminal. In the client terminal, the display of the banner advertisements is changed, in accordance with priority values.
Bibliography:Application Number: JP20010136796