BID OPTIMIZATION IN SEARCH ENGINE MARKETING

Methods and apparatus are described for optimally allocating an online advertising budget for a search engine marketing (SEM) campaign among a fixed set of keywords.

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Bibliographic Details
Main Authors PAREKH RAJESH GIRISH, PAVEL BERKHIM, USAMA M. FAYYAD, BASSEL OJJEH, SCOTT GAFFNEY, ANDREW TOMKINS
Format Patent
LanguageEnglish
Published 31.07.2015
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:Methods and apparatus are described for optimally allocating an online advertising budget for a search engine marketing (SEM) campaign among a fixed set of keywords.
Bibliography:Application Number: IN2009CHENP3424