Providing reporting and analysis for campaign-driven messages and websites

• Main Authors: Kenneth W Holladay, Matthew McKay Thomas
• Format: Patent
• Language: English
• Published: 26.08.2020
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC COMMUNICATION TECHNIQUE; ELECTRICITY; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR; WIRELESS COMMUNICATIONS NETWORKS

A system/method which receives a digital persona dataset comprising variables associated with a particular class of users is claimed. A message is generated and rendered, and this may be performed in a specific computing environment or operating system executed by a hypervisor, wherein the message has attributes responsive to the variables. The message attributes may be parsed, and are then audited against a message template. A report indicating the differences between the two is then generated. Also claimed is a method which comprises; initiating a digital persona dataset to interact with web content and receiving user identification information from the digital persona dataset. A message is generated as part of a digital media campaign and rendered. One or more anticipated characteristics of the message are audited with the digital persona dataset, and a report that illustrates the rendered message is generated. The generated reports will help check whether a targeted advertisement is suitable for a particular demographic, and/or whether it is formatted correctly when rendered on devices typically used by a particular demographic.