Linking user account with browsing history

In a first claimed invention, a client 301 requests 304 a web page from a first server 302, which request may include a user information 305. The first server obtains a user ID 308, which may be based upon user information and may be anonymised. The first server returns 312 the web page along with a...

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Bibliographic Details
Main Authors Ed Lea, James True
Format Patent
LanguageEnglish
Published 01.02.2017
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Summary:In a first claimed invention, a client 301 requests 304 a web page from a first server 302, which request may include a user information 305. The first server obtains a user ID 308, which may be based upon user information and may be anonymised. The first server returns 312 the web page along with a resource request 313 redirected to a second server 303, which include the user ID. The resource request is made to the second server and includes a browsing tracker (e.g. cookie). The second server then records an association between the server 1 user ID and the cookie in a database. An aggregated online history of user-webpage interactions across multiple servers and user IDs is thereby recorded. The aggregated history may be referenced to assist advertisement selection in a second claimed invention.
Bibliography:Application Number: GB20150006201