BROADCASTING, MULTICASTING, OR UNICASTING ADVERTISING CONTENT BASED ON USER CONTEXT

A method, apparatus and computer program products are provided for facilitating coordinated content delivery in multicast/broadcast networks. One example method includes receiving content from a service provider during a content service period, identifying a content service break period, the content...

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Bibliographic Details
Main Author PRASAD, Athul
Format Patent
LanguageEnglish
French
German
Published 14.08.2024
Subjects
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Summary:A method, apparatus and computer program products are provided for facilitating coordinated content delivery in multicast/broadcast networks. One example method includes receiving content from a service provider during a content service period, identifying a content service break period, the content service break period characterized by a break in transmission of content from the service provider intended for user devices, fetching localized content, and causing delivery of the localized content during the content service break period, the delivery of the localized content being performed via Xcast to determine a most radio resource efficient delivery mechanism.
Bibliography:Application Number: EP20180756345