SYSTEMS AND METHODS FOR UTILIZING WEBPAGE SCRIPTS TO SEGMENT CLIENT SESSIONS OF A WEBSITE
Systems and methods for automatically generating remarketing lists based on client sessions are provided. The system can include a visitor management module to identify client sessions established at a website. The visitor management module can determine node pairs including destination nodes and re...
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Main Authors | , |
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Format | Patent |
Language | English French German |
Published |
11.04.2018
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Subjects | |
Online Access | Get full text |
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Summary: | Systems and methods for automatically generating remarketing lists based on client sessions are provided. The system can include a visitor management module to identify client sessions established at a website. The visitor management module can determine node pairs including destination nodes and referrer nodes. The system can include a graph construction module to construct a graph including the node pairs and edges between the node pairs representing click-through rates. The system can include a graph clustering module to assign information resources to a first group based on one of i) a number of edges between the nodes and a conversion node or ii) click-through rates of node pairs including. The system includes a remarketing list generation module to assign the first group of information resources to a remarketing list. The remarketing list generation module can assign client identifiers that accessed the first group of information resources to the remarketing list. |
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Bibliography: | Application Number: EP20160787627 |