METHOD AND DEVICE FOR DATA MINING BASED ON USER'S SEARCH BEHAVIOUR

• Main Authors: YANG, Jun, JIA, Yunfei, LIU, Cheng, ZHANG, Chi
• Format: Patent
• Language: English; French; German
• Published: 14.03.2018
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The present invention provides a method for performing data mining based on search behavior of a user. According to one aspect of the present invention, a method for financial data mining is provided, where the method includes the following steps: acquiring search behavior information of a plurality of users; and determining, based on the search behavior information of the plurality of users, financial instruments corresponding to search behavior of the plurality of users, where the method further includes: determining, based on the determined financial instrument corresponding to each search behavior of the plurality of users, user attention information corresponding to each of the determined financial instruments. According to another aspect of the present invention, a method for providing financial instrument information to users is provided, where the method includes: acquiring search behavior information of a plurality of users; determining financial need related characteristics of the users based on the search behavior information of the users; and grouping the plurality of users into a plurality of user groups according to the determined financial need related characteristics of the users, where each of the user groups has a financial need related characteristic, where the method further includes: determining a financial instrument corresponding to each of the user groups by matching the financial need related characteristic of each of the user groups with instrument characteristics of a plurality of financial instruments. As compared with the prior art, in the present invention, financial instrument information of interest to users is obtained by mining data from search behavior of the user, so that accurate and objective data support can be provided for financial institutions to provide financial instruments that meet user needs, and the users can be provided with financial instruments that meet their actual needs.