DYNAMIC CONTENT ITEM CREATION

A method comprises: receiving, from a client device, a request for content including a search query submitted through the client device; after receiving the request: identifying, by one or more data processing apparatus, a content item to be provided responsive to the request based on the search que...

Full description

Saved in:
Bibliographic Details
Main Authors MARUR, Vinod Ramachandran, WONG, Beverly Yang, YAO, Karen, MAI, Nam Hoang, NIU, Shu
Format Patent
LanguageEnglish
French
German
Published 05.04.2017
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online AccessGet full text

Cover

More Information
Summary:A method comprises: receiving, from a client device, a request for content including a search query submitted through the client device; after receiving the request: identifying, by one or more data processing apparatus, a content item to be provided responsive to the request based on the search query; selecting, by the one or more data processing apparatus from feed data, multiple data entries that are available to be inserted into different portions of the content item; inserting, by the one or more data processing apparatus, content specified by the multiple data entries into the content item at two or more customizable portions of the content item; and providing, to the client device, the content item that presents the content specified by the multiple data entries at the two or more customizable portions of the content item.
Bibliography:Application Number: EP20150726446