MECHANISM FOR FACILITATING DYNAMIC USER-BASED CUSTOMIZATION OF ADVERTISEMENT CONTENT AT COMPUTING DEVICES

• Main Authors: SACHSON, Thomas, NEMETH, Christina, Chopra, JAHAGIRDAR, Kanchan, HARRAT, Newfel, LORENZO, Jose, Elmer, Saavedra, SHAH, Shibani, Kapoor, YINNI, Guo, WITTEMAN, Michael, Dale, LI, Wenlong, SMILEY, Mary, D, ZHANG, Yimin, CORRIVEAU, Philip, Joseph
• Format: Patent
• Language: English; French; German
• Published: 28.12.2016
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

A mechanism is described for facilitating dynamic user-based customization of advertisement content at computing devices according to one embodiment. A method of embodiments, as described herein, includes receiving an advertiser content to be published on an avatar list, where the advertiser content is associated with an advertising entity, and verifying the advertiser content for publication, where verifying further includes assigning a ranking to the advertiser content. The ranking represents a position on the avatar list. The method may further include transmitting a publication notification identifying the ranking assigned to the advertiser content, and facilitating an auction for bidding to allow the advertising entity to obtain a higher ranking for the advertiser content than the assigned ranking, if the assigned ranking is rejected by the advertising entity.