SYSTEMS AND METHODS FOR OPTIMIZING DATA DRIVEN MEDIA PLACEMENT

• Main Authors: HOCTOR, JOHN, TURNER, JONATHAN, EMANS, MATTHEW
• Format: Patent
• Language: English; French; German
• Published: 01.06.2016
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC COMMUNICATION TECHNIQUE; ELECTRICITY; PHYSICS; PICTORIAL COMMUNICATION, e.g. TELEVISION; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

System and methods are presented for providing an interface to select advertising slots in an advertising campaign. In some embodiments, a user equipment device generates for display a plurality of cells in a grid arrangement. Each cell is associated with an advertising slot corresponding to a content source and a time period, and each cell includes a representation of an audience of the associated advertising slot. The user equipment device receives a user selection of a first cell of the plurality of cells, a function is executed with respect to a first advertising slot associated with the first cell.