SYSTEMS AND METHODS FOR OPTIMIZING DATA DRIVEN MEDIA PLACEMENT
System and methods are presented for providing an interface to select advertising slots in an advertising campaign. In some embodiments, a user equipment device generates for display a plurality of cells in a grid arrangement. Each cell is associated with an advertising slot corresponding to a conte...
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Main Authors | , , |
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Format | Patent |
Language | English French German |
Published |
01.06.2016
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Subjects | |
Online Access | Get full text |
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Summary: | System and methods are presented for providing an interface to select advertising slots in an advertising campaign. In some embodiments, a user equipment device generates for display a plurality of cells in a grid arrangement. Each cell is associated with an advertising slot corresponding to a content source and a time period, and each cell includes a representation of an audience of the associated advertising slot. The user equipment device receives a user selection of a first cell of the plurality of cells, a function is executed with respect to a first advertising slot associated with the first cell. |
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Bibliography: | Application Number: EP20140702353 |