Email inbox measurement system and method

A system and method for evaluating the effectiveness of an email campaign is described. The system and method may include the receipt of campaign data, the combination of the campaign data, and the determination of a campaign score and ranking based on the combined data. The determination of the cam...

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Bibliographic Details
Main Authors BILBREY, GEORGE M, FORTNA, ANDREW D, KOCHIS, KYLE D, GOULD, GREGORY M
Format Patent
LanguageEnglish
French
German
Published 23.10.2013
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:A system and method for evaluating the effectiveness of an email campaign is described. The system and method may include the receipt of campaign data, the combination of the campaign data, and the determination of a campaign score and ranking based on the combined data. The determination of the campaign score and ranking may incorporate the use of a statistical model for testing similarity. The system and method may provide an indication of email message recipients' level of engagement with a particular campaign, as well as an indication of the effectiveness of a particular campaign as compared to that of other campaigns.
Bibliography:Application Number: EP20130163797