METHOD FOR GENERATING LOCATION TARGETED, KEYWORD-TRIGGERED, ADS AND GENERATING USER RECALLABLE LAYER-BASED ADS

• Main Authors: SACKS, JOSHUA, OHAZAMA, CHIKAI, J, MAVINKURVE, SANJAY, GAJANAN, CHEN, CHIA-NEE, MICHELLE, CHARANIYA, AMIN, P
• Format: Patent
• Language: English; French; German
• Published: 25.06.2014
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The invention relates to a method and system of automatically determining and providing location-specific content for a particular entity having a plurality of undetermined physical locations. The method comprises the steps of: searching for identifying data associated with the particular entity having the plurality of undetermined physical locations within various on-line content by matching the identifying data with identical identifying data contained within the various on-line content; automatically determining a plurality of physical locations for the particular entity and determining the location-specific content for the particular entity from the matched on-line content; storing, in a database, the location-specific content for each of the plurality of determined physical locations in correlation with one or more keywords associated with the particular entity; receiving, over a network from a user terminal, a user-entered query that includes at least one of the keywords and a search location; searching the database for the location-specific content for one or more of the plurality of determined physical locations of the particular entity that are in proximity to the search location; generating a map of a region that includes the search location; generating an overlying layer for the map, the overlying layer including one or more markers that are positioned to overlay the map at the physical locations that are located within the region of the map; generating a further overlying layer for the map that includes a list of the one or more of the plurality of determined physical locations that are located within the region of the map; and transmitting at least the map over the network to the user terminal for display on a display screen.