KEYWORD EXPRESSION LANGUAGE FOR ONLINE SEARCH AND ADVERTISING

Media and methods are provided for creating and operating a keyword expression language. Syntax is generated as an abbreviation to represent a list of keywords. The syntax is executed as part of the keyword expression language to provide keywords. The syntax includes tokens that substitute for group...

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Bibliographic Details
Main Authors DOMINOWSKA, EWA, FERREIRA, IAN P
Format Patent
LanguageEnglish
French
German
Published 10.08.2011
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:Media and methods are provided for creating and operating a keyword expression language. Syntax is generated as an abbreviation to represent a list of keywords. The syntax is executed as part of the keyword expression language to provide keywords. The syntax includes tokens that substitute for groups of information. Advertisers generate syntax which is subsequently used by a third-party to match to search queries and ads. The third-party may also generate keywords to match to the search queries and ads. The keywords are used to trigger advertising over the Internet.
Bibliography:Application Number: EP20090743143