DESTINATION AUCTIONED THROUGH BUSINESS OF INTEREST

In order to provide advertising to a user concerning an intended travel destination, an auction takes place where multiple companies place bids to have an advertisement disclosed. Bid selection can take place according to various parameters, including matching a user interest, a bidder that offers a...

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Bibliographic Details
Main Authors KRUMM, JOHN C, TASHEV, IVAN J, BLACK, NEIL W, COUCKUYT, JEFFREY D, SELTZER, MICHAEL LEWIS, PANABAKER, RUSTON
Format Patent
LanguageEnglish
French
German
Published 01.08.2012
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:In order to provide advertising to a user concerning an intended travel destination, an auction takes place where multiple companies place bids to have an advertisement disclosed. Bid selection can take place according to various parameters, including matching a user interest, a bidder that offers a highest price, etc. Bids can be solicited and then received-once a bid is selected for presentation, the advertisement can be received, evaluated, and then presented to a user.
Bibliography:Application Number: EP20080861819